Cultural Analysis of Social Media Algorithms

Social media platforms like TikTok, X (previously Twitter), and Facebook use algorithms-a set of programmed rules that determine what, when, and how viewers engage with media online-to bolster profits, optimize the user experience, distinguish themselves from the competition, among other reasons. A quick search of the term "algorithm" on most search engines yields results as far reaching as 'how to' tutorials on Tik Tok's For You Page, guides on coding for beginners, and everything in between. Further, while most platforms' algorithms are proprietary and 'black boxed', the ways that we as users think about and perceive of them shapes at least a few things: (i) the content we get online; (ii) our relationship with technology, more broadly; and (iii) our politics and views that become emboldened and/or challenged online. This class will take up a cultural and media studies approach to algorithms to ask: what social, political, and economic factors influence the way that people engage with technology, and algorithms specifically? How do users differently respond to algorithms and what do those differences tell us about the changing relationship between users and technology? What is the relationship between polarization and online personalization and how can media studies intervene in this area? Students will gain a better understanding of personalization algorithms and how culture intersects with the undercurrents of any technology, past, present, and future.
Course Attributes: AS HUM; EN H

Cultural Analysis of Social Media Algorithms

FILM AND MEDIA STUDIES 4040

Section 01